From Concept to Conversion: Creative That Connects

Hi, I'm Dave Carlson — a modern creative leader with deep, cross-channel expertise spanning digital, video, and print. I blend data-driven insights with emerging AI tools to boost efficiency and elevate creative outcomes. With experience leading both agency and in-house teams, I specialize in full-funnel marketing strategies that connect brands with audiences in meaningful ways. My strengths include integrated campaigns, SEO-forward web design, SEM (including responsive ads and optimized landing pages), social media, shopper marketing, brand identity, CPG, corporate comms, in-store displays, environmental design, and more. I've led award-winning work for national brands including Dove, Axe, Vaseline, Ace Hardware, Dollar Shave Club, Kenmore, Mazola, and universities like Kansas, Carnegie Mellon, Marquette and many more. Scroll down to explore some of my work.

SMU MSLS Campaign
University of Kansas Online MBA website
Vaseline Purpose Campaign
SCU Online Programs social videos
Ace DIY Social Videos
SCU Leavey Online degrees website
Family Dollar Hair Goals Microsite
CVS Unilever Hair Care Program
Carnegie Mellon University paid social
Ace Paint Social
Ace Outdoor Living Website
Ace Paint Pint Samples Video
Marquette University Landing Page
Dollar Shave Club launch at CVS
Ace Program Logos
Ace Facebook Posts
Kmart Pharmacy App Screens
Mrs. Fields Gingersnap Signage
National Beef Hamburger Patty
Ace Neighborhood Delivery
Scotts Fertilizer POS
Mrs. Fields Breezers Signage
Ace Gift Cards
William & Mary emails
Sears Refrigeration Spectacular
OfficeMax ProGlide Display
Sears Web Banners
Tetra Pak Portfolio Video
Weber Grill + Sam's Club
YoCrunch POP
SCU Ebook Campaign
Barilla FSI
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