Multichannel campaign for Vaseline to address racial inequities in skin care. As a trusted brand among shoppers with black and brown skin, Vaseline is showing the world how they're working to towards equality in skin care. This campaign includes omnichannel messaging, digital and in-store activations, and a PR stunt that brings women of color in front of the camera for personal consultations with specially trained dermatologists. Supporting tactics focus on assisting dermatologists to find training for back and brown skin care and connecting shoppers with these trained dermatologists. Creative direction.
