Creative direction for CMU Online MSBA and Online MBA paid social channels. Each ad exceeded channel benchmarks for Click-Through Rate and Conversion Rate.
Left ad: 61% higher CTR and 100% higher CVR
Center ad: 69% higher CTR and 110% higher CVR
Right ad: 79% higher CTR and 24% higher CVR
Center ad: 69% higher CTR and 110% higher CVR
Right ad: 79% higher CTR and 24% higher CVR
