Launch campaign for Southern Methodist University's online MS in the Learning Sciences program, The campaign included paid social, paid search and a landing page. The below social ads performed far beyond channel benchmarks:
Left ad: CTR 1.08% (140% higher than avg.) and CVR 1.6% (100% higher than avg.)
Center ad: CTR 1.06% (136% higher than avg.) and CVR 2.2% (175% higher than avg.)
Right ad: CTR 1.09% (142% higher than avg.) and CVR 2.6% (225% higher than avg.)
Center ad: CTR 1.06% (136% higher than avg.) and CVR 2.2% (175% higher than avg.)
Right ad: CTR 1.09% (142% higher than avg.) and CVR 2.6% (225% higher than avg.)
